CALEB
AYO
myaideology@gmail.com
I work across marketing campaigns and funnel performance.
That includes planning campaigns, running email and content, and improving how users move from first touch to conversion. I use tools like GA4, HubSpot, and Klaviyo to track behaviour and fix drop-offs.
casework.
about.
I’ve worked across education, ecommerce, and internal teams.
Most of my work sits in the middle of marketing and operations. Fixing flows, cleaning up processes, and making sure things convert.
I care more about what happens after someone clicks.
That’s usually where the real problem is.
I design and execute marketing, communication, and brand systems that solve real business problems. My work sits at the intersection of strategy, data, and clear storytelling.