INDUSTRY:
E- COMMERCE
CLIENT:
MULTIPLE
LOCATION:
US (remote)
ANGLE:
Retention, CRO, funnel optimisation
Retention Systems for E-commerce
Funnel mapping.
I started with the funnel, not the UI. Mapped the journey from first visit to repeat purchase.
I used GA4 and Clarity to find where users dropped off. Most issues showed up after add-to-cart and during checkout.
CRO work.
I didn’t redesign everything. I fixed what was breaking. I started with checkout flow, product pages, and messaging gaps.
Tested small changes. Removed what was causing friction step by step. Every update was tied to conversion, not preference.
What the data showed.
Decisions came from behaviour, not assumptions. I used GA4, Clarity, and campaign data to track where users stalled.
I looked at drop-offs, session recordings, and click patterns. Changes were based on what users were actually doing.
What the client saw.
Caleb brought structure to our retention work.
He mapped the funnel, found where users were dropping off, and used data to guide changes.
We saw clear improvements in checkout completion and engagement.
Olivia Kojo
Founder & CEO of GrowthHub
